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PRESS

ZUSE IS CHANGING THE WAY MEN DISCOVER AND SHOP FOR GROOMING PRODUCTS.

March 2017
Founded

Toronto, Canada
Headquarters


100+

Products carried


6

Employees

We are working to build an approachable, welcoming community for men.

BACKSTORY

We launched our first brick-and-mortar store (and complimentary online store) in Toronto in the Summer of 2017, but the concept came to fruition months earlier. Frustrated with the grooming product selection for men and the buying experience, we made it our goal to make the process both approachable and comfortable. Through countless hours of research and product testing, we gained unparalleled knowledge of men's grooming products from around the world. We understand the frustrations men experience while searching for grooming products and are committed to rectify them.

PRESS HIGHLIGHTS

"The shift toward more mindful grooming is also evident in with the opening of ZUSE, a retail space on College Street that carries products exclusively for men, with a focus on small-batch, eco-conscious brands."
FASHION Magazine: Men's Grooming is Having A Moment in Toronto
June 2017

"Toronto's ZUSE boutique is a retailer specializing in grooming products, designed exclusively for men. Appealing to the modern gentleman, ZUSE offers artisanal skincare, shaving, and hair care products from top brands..."
TrendHunter: Toronto's ZUSE Aims to Educate Men About Skincare and Hair Care
June 2017

"For the man who isn't afraid to admit that he wants to look a bit fresher, slip this eye serum into his bathroom drawer, and he'll thank you. Available in Canada at new men's online retailer, ZUSE, it is packed with antioxidants for major hydration and to help minimize the appearance of crow's feet."
CBC Life: Father's Day gift ideas for the chef, the chic, the techie and more
June 2017

"Though he may not realize he needs it, dad will definitely notice the smoothing effects of Buckler’s overnight recovery cream, which is available at ZUSE’s College Street...."
Toronto Life: The ultimate Father's Day gift guide
June 2017

"... ZUSE, a “try-before you buy” grooming store in downtown Toronto. People say retail is dying. I don’t think so, I think retail is changing. I think this store is a good showcase of how it’s changing: A smaller footprint, where you can come in and try products."
Cosmetic Magazine: Father's Day Picks from ZUSE Grooming Store
June 2017

OUR PEOPLE

Dale Millstein: Dale used to be a Chartered Accountant, then he founded ZUSE. Today, he helps educate gentlemen with respect to their grooming routines and facilitates product exploration. Before ZUSE, Dale worked at PricewaterhouseCoopers LLP as a Chartered Accountant and completed his MBA at the Schulich School of Business (York University). He lives in Toronto.

MEDIA RESOURCES

We've put together some assets for those times when you want to write about ZUSE or link back to us. Happy sharing!

For any other press inquiries, please contact us at press@shopzuse.com